Arthur Asa Berger
Author
Series
Foundations of popular culture volume 4
Publisher
Sage Publications
Pub. Date
c1995
Language
English
Author
Series
Foundations of popular culture volume 2
Publisher
Sage Publications
Pub. Date
[1992]
Language
English
Author
Publisher
Left Coast Press
Pub. Date
[2013]
Language
English
Description
"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses....
Author
Series
Survival skills for scholars volume 9
Publisher
Sage Publications
Pub. Date
c1993
Language
English